q_flyer_tablet_2(2)For those of you studying or considering studying for the Certified Meeting Professional exam (CMP) or the Certified Special Events Professional (CSEP).  Here is my pick for “Q’s Word of the Day”:


Topic:  Ethics, Etiquette, Protocol & Culture


SMERF:  Acronym for a category of event market segments including Social, Military, Educational, Religious and Fraternal groups.


Reference: http://www.conventionindustry.org/StandardsPractices/APEX/glossary.aspx